The city’s annual Pride next month will be a cut above the rest after linking up with staff from a hair salon, Toni & Guy.

For the first time the Cannon Street salon is supporting one of the UK’s biggest Pride festivals.

Birmingham salon director Becci Mills and her team will be adding extra style to the weekend which celebrates the city’s vibrant gay lesbian, gay, bisexual and transgender community (LGBT).

“Birmingham Pride is a huge festival for the city,” she said. “It attracts more than 70,000 people and so it makes real sense to get involved and have a presence – we are thrilled to be a part of it.”

Staff at the salon will take part in the parade and model some of their creative hair styles as well as giving out condom packs.

“It makes absolute business sense to support this kind of festival which is not just about the LGBT community but is also about Birmingham as a great destination and a place worth visiting,” commented Laurence Barton, director of the Pride festival/

Birmingham Pride 09 will see the return of the hugely popular and colourful parade through the city.

The historic parade will include amazing floats and processions and kicks off a weekend of celebrations in and around Birmingham’s ‘gay village’ on May 23 and 24.

The parade starts at 2pm on Saturday May 23 with an official civic send off heading from Victoria Square.

Road closures will be in place with thousands of people expected to join in and enjoy the colourful festival which will proceed through the city centre.

This year, Birmingham Pride has a ‘green’ theme and is being supported by the Environment Agency as well as Birmingham-based GB Training Ltd, Birmingham City Council as well as the many clubs, bars and businesses in the village area.

It is spreading a ‘pink meets green’ message with a doubling of effort to encourage more people and businesses to be more environmentally friendly.

Part of that will be seen in the parade which will see hundreds of people on foot mixed with a number of superbly decorated vehicles.

The Pride festival, which includes a main stage, village green, market stalls, a cabaret tent and live entertainment takes in the area around Hurst Street, Bromsgrove Street and Essex Street. More details can be found at Birmingham Pride

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