Tara Palmer-Tomkinson, Alan Titchmarsh, Orla Keily, Celia Birtwell, Lulu Guinness and Sophie Conran have all designed doormats for Heal’s which will raise funds for HIV and sexual health charity, Terrence Higgins Trust (THT). The mats will be sold in all Heal’s stores from mid June and will be launched at the re-brand of the King’s Road store at 6.30pm on May 16th.
The initiative was dreamt up by Heal’s as an innovative way to raise money for the charity. Each designer had free reign to decide exactly what should appear on their mat and the end products are all very different, from Orla’s well known stem print, to a self portrait by Tara and a ‘flying pie’ from Sophie. The Alan Titchmarsh mat is divided into a ‘clean bit’ and a ‘muddy bit’, Celia’s has a nature theme with a bird, butterfly and flowers and Lulu’s features hearts with a ‘Glamour Girl’ tattoo style. Just 100 mats of each design will be available and Heal’s is donating all the profits from their sale to THT.
Debbie Holmes, Director of Fundraising at Terrence Higgins Trust said “We’re delighted these well known names have leant their support by designing their very own doormats for us. It’s a great way to raise money for our vital work. We hope people will support us by getting down to Heal’s, buying one of the mats and adding a little designer style to their doorstep.”
The designer doormats will cost £22, with all profits being donated to THT.