London 2012 sells badges aimed at the gay community

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The Organising Committee of the London 2012 Olympic Games is selling special badges aimed at the gay community as part of its efforts to make different sections of society feel included in the Games.

London 2012 chief executive Paul Deighton says the pin badge, which features the rainbow flag and the London 2012 logo, fits in with the organisation’s aim to reach out to different communities.

Gay Welsh rugby player Gareth Thomas urged people to “wear their pin badge with pride and help us achieve greater inclusion in sport”.